Bringing 10+ Years of Data-Driven Expertise in Health Care
Cayuga Health is pleased to announce that Melissa Tourtellotte has been appointed as Vice President of Marketing and Communications. In this role Tourtellotte will oversee brand equity and development, internal and external PR and marketing communications, and philanthropic initiatives across the organization.
“I am thrilled to join Cayuga Health and to lead the marketing communications team,” stated Tourtellotte. “Cayuga Health is a leader in innovative programs and is growing across the Finger Lakes region to offer care to more community members. My expertise in data-driven marketing and communication will enhance our effectiveness— allowing Cayuga Health to further invest in the services our communities need for optimal well-being.”
Tourtellotte joins Cayuga Health with over 10-years of experience leading rural health system marketing, communications, and recruitment teams. Tourtellotte’s first day will be Monday, August 29. She will report directly to Dr. Martin Stallone, President, & CEO of Cayuga Health.
“Melissa brings a level of skill and expertise that will allow us to achieve our goal of deepening the integration of marketing and operations across Cayuga Health,” states Stallone. “I am excited about her experience leading performance-driven teams and developing integrated and creative campaigns for diverse audiences and I look forward to building on the strong, existing foundation we have in marketing and communications under her leadership.”
Previously, Tourtellotte was the Director of Strategic Marketing and Communications for The Guthrie Clinic and Marketing Director at Bassett Healthcare Network (Cooperstown, N.Y.). Most recently she held the role of Senior Director of Physician Recruitment for Guthrie Medical Group (Sayre, Pa.).
“Tourtellotte brings the experience needed to strengthen our health system’s brand, connecting more community members to life-improving care by integrating marketing with clinical operations,” continues Stallone. “I believe she has the ability to build on the strong foundation of relationships that we have already developed, ensuring that our marketing strategy supports the needs of community stakeholders.”
Tourtellotte holds a Bachelor of Arts degree from Hamilton College (Clinton N.Y.) and a MS in Marketing from Walden University. She is the past Public Image Chair for Rotary District 7170 and volunteers as the secretary for the Charles H. Bassett Youth Foundation in Owego.
Contact: Steve Savage, Public Relations
ABOUT CAYUGA HEALTH
Cayuga Health (CH) has two hospitals, Cayuga Medical Center, and Schuyler Hospital, as well as a multi-specialty group, Cayuga Medical Associates, and a network of over 400 providers with Cayuga Health Partners. Combined employment, including affiliated organizations, is over 2,500 employees serving multiple counties throughout Central New York and the Finger Lakes Region. Visit www.cayugahealth.org for more information.